Explore innovation
and new technologies
You can see products, systems and solutions in operation, observing their performance, features and applications first-hand: a hands-on experience that lets you assess the technology beyond the spec sheet.
A dedicated innovation area showcases the market's most advanced products and solutions, while the Start-Up area highlights new technologies, emerging projects and artificial intelligence applications.
Take part in training
and advisory programmes
With Be Fire Academy, the fair offers training sessions dedicated to professional development, building new skills and nurturing the next generation of technicians.
Rounding out the offer, Be Fire FAQ provides a space for direct discussion with industry experts through the “ask the expert” format.
Enjoy special experiences
and themed areas
Special outdoor areas are dedicated to the upstream supply chain and primary wood processing, offering a complete view of the industry.
The event is also home to OUTEX, the fair within the fair dedicated to ovens, barbecues and outdoor kitchens, with products, demonstrations and solutions for outdoor living.
Discover the best hotel and hospitality options for your stay in the city and close to the exhibition centre.
