Services for exhibitors
Be Fire is designed to turn your presence at the fair into qualified contacts, international visibility and real commercial opportunities.
Be Fire guarantees high-level media coverage through exclusive partnerships with the trade press and a promotional campaign running across the leading European magazines.
The presence of international media at the fair gives exhibitors extra visibility, while ongoing digital communication on LinkedIn, Instagram and Facebook builds brand awareness before, during and after the event. To speed up your own promotion, ready-to-use media kits are available with banners, images and professional digital materials.
Be Fire is not only about exhibiting: it is about business.
With free invitation codes, you can bring strategic clients and key partners to the fair, raising the quality of the audience on site.
On top of this, the scheduled B2B meetings programme connects exhibitors with buyers from large-scale retail and organised chains, making negotiations and new commercial opportunities easier.
Through its collaboration with Henoto, a European leader in exhibition fit-out, Be Fire offers a complete stand service, from a basic design through to fully bespoke, heavily branded solutions.
Specialist advice and dedicated terms help you secure an exhibition space that is effective, coherent and competitive.
To make taking part simple and accessible, Be Fire provides travel and hospitality packages for exhibitors and visitors alike.
The exhibition site has extensive, easily accessible parking: reserved spaces for exhibitors and up to 14,000 spaces for visitors, plus a multi-storey car park directly opposite the north entrance, ideally placed for the “Bologna Fiera” motorway exit.
Partnerships with the leading European industry associations open up new business opportunities and ease entry into high-potential international markets, strengthening exhibiting companies' visibility and market position.
We offer excellence in fit-out and architecture through HENOTO, the Group company specialising in the production of structures and furnishings for events.
