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THE ENERGY OF FIRE
MEETS THE FUTURE OF BUSINESS.

February 10-12 | 2027
BolognaFiere, Bologna – Italy

BolognaFiere launches Be Fire: the new international hub for biomass heating.

Three days to discover the most advanced technologies, forge global partnerships, and celebrate the beauty of a living energy that has warmed us for thousands of years: the power of fire!

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What is Be Fire

A new trade fair model for the sector.

Biomass heating is the leading renewable energy source in Italy and the second largest for domestic heating. However, the sector often stays hidden, undervalued, and misunderstood.

Be Fire is the innovative, international event designed for the business needs of industry leaders.

Here you'll find the excellence of Italian and international production, from major brands to emerging tech companies. A comprehensive selection that combines design, innovation, energy efficiency, and environmental sustainability.

BOLOGNA AND ITS EXHIBITION AREA.

We are Italy's top exhibition group in terms of revenue share and overseas events. We are among the leading international trade fair operators, active on three continents: Europe, Asia, and America. Our exhibitions are held in 12 countries worldwide, and we have a direct presence with offices in 16 cities across 10 countries.

The BolognaFiere area covers 375,000 sq m, includes 20 fully-equipped pavilions, provides 14,500 parking spaces, and has 5 separate entrances.

The BolognaFiere Group's structure reflects a growth and international development journey that began in 2016, including mergers and acquisitions.

The Group handles all parts of the value chain: trade fair planning, venue management, and exhibition & architecture services.

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100+

events per year

700.000+

sq m of exhibition space worldwide

25.000+

exhibitors every year

2,2+ mln

visitors every year

BolognaFiere is the first exhibition area with a dedicated motorway exit, providing direct access to the fairgrounds: "BOLOGNA FIERA" exit on the A14 motorway. Bologna is accessible via the A1 motorway (from Milan heading south and from Rome and Florence heading north), the A14 (from Bari, Ancona, and Rimini), and the A13 (from Padua).

Bologna Central Station is one of the largest train hubs at both the national and European levels. With over 700 trains daily, including regional, Intercity, and high-speed services operated by Trenitalia and Italo, Bologna is easily accessible from any Italian city and many international destinations.

The Bologna Exhibition Area is 8.5 km from Guglielmo Marconi International Airport, which handled 20 million passengers in 2024. It is served by many airlines connecting Bologna with destinations in Italy, Europe, and around the world.

Contacts

THE FUTURE OF HEATING AND ENERGY PRODUCTION FROM BIOMASS IS BUILT TOGETHER.

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